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Event Details
What happens when design goes outdoors?
The Great Outdoors of Design, is a behind the scenes look at a range of cross-cultural research projects that embody design principles. Several case studies will be presented by partners of Reach, the global network of design-research agencies specialized in the design and delivery of such projects. The Great Outdoors is also a chance to learn about the benefits design research can deliver to both product and service innovation.
This day-long event will involve a number of interactive presentations and discussions, all designed to collaboratively explore the process and outcomes of design research. Drawing on the expertise of both Reach partners and delegates, these sessions will establish how researchers can create empathic, engaging materials that take designers out into the world of the people they’re designing for.
Programme Timeline:
9.30am: Registration Opens
10.00am: Presentations – How can Research and Design be brought closer together?
- Breaking down organisational silos | Apogee
- Moving beyond the technical to embrace the emotional | IDSL
- Community involvement in sustainable energy use | Antropologerne.com
- Design & Research: A love story | fuelfor
11.30am: Tea-break
12.00pm: Presentations – How do you combine global and local insights and opportunities?
- How can local insights affect strategic shifts in global organisations? | Feel the Future
- Designing for Good: Thinking big by starting local | minds & makers
- Power of one/many: Energy awareness and ownership models across the globe | Spur
- Defining the global by uncovering the local: Developing holistic insights from connected local studies | STBY
1:30pm: Lunch
2.30pm: Break-out Session – Group Discussions Around 4 Themes:
- How can organisations implement and incorporate design research
findings into their internal structures? | Feel the Future & Apogee
- How do design research tools develop to keep in-touch with a changing world? | fuelfor & IDSL
- How can design research both catalyse and contribute to societal change? | Antropologerne.com & minds & makers
- How can global perspectives encapsulate an increasingly complex world? | Spur & STBY
4.00pm: Closing Discussion
5.00pm: End (reception and drinks)
The full programme for the event is also displayed below (click to zoom), and can be downloaded by clicking here.
For more information see the Reach website: www.globaldesignresearch.com
Want to be kept updated? Follow us on Twitter: @stby
Attendee List
Sort by: Date | First Name | Last Name
Where
Rich Mix
35 - 47 Bethnal Green Road
E1 6LA London
United Kingdom
Hosted By
Reach
Reach is a group of highly skilled and experienced companies around
the world with a deep expertise in design research. Their experience in
both design and customer research enables them to seamlessly integrate their
research activities in design and innovation processes.
Partners in the Reach Network: Antropologerne (Copenhagen/Denmark) Apogee (Hong Kong/China), Feel the Future (Curitiba/Brazil), Fuelfor ( Barcelona/Spain & Budapest/Hungary), IDSL ( Paris/France), Minds & Makers ( Cologne/Germany), Portigal Consulting (Pacifica/United States), Spur (Tokyo/Japan & Singapore),STBY (London/United Kingdom & Amsterdam/The Netherlands)
http://www.globaldesignresearch.com/
